SkinKraft takes on stereotypes, urges women to be their own type

Watch the film conceptualised by Lin Productions here

Feb 04, 2021 04:16:00 AM | Video | Campaign India Team

SkinCraft, an AI-driven dermatologically approved customised brand, has rolled out its first film - #iammytype.
 
The film celebrates uniqueness and looks to get rid of stereotypes. Conceptualised by Lin Productions, the film shows how every individual has her own distinct personality, set of religious beliefs, habits, lifestyle, philosophies, political instincts, and professions. The idea is that while they have their distinct personalities, they should also have skin and hair care tailored for them. 
 
Chaitanya Nallan, co-founder and CEO, SkinKraft, said, “The beauty landscape is moving away from mass production to bespoke personalised solutions and experiences. SkinKraft, an AI-driven skin and hair care brand was born out of two undeniable truths. First, to rescue women caught in an unrewarding cycle of experimentation in the quest to find good skin and hair care products. Second, to avoid churning out generic formulations in the mass market. With this brand film, we are trying to imbibe the same ideology that just like a woman’s individuality, her skin and hair is also unique; hence requiring a beauty and wellness regime that has been created and curated solely for her.”
 
The campaign also consists of print, digital, theatre and outdoor.