Skechers India has rolled out a film featuring four Indian athletes for its 'Go Run 6' series of running shoes.
Conceptualised by Scarecrow M&C Saatchi, the film starts with wrestler Ritu Phogat throwing down a challenge to Akanksha Singh (basketball player), Shubman Gill (cricketer) and Sumit Rathi (footballer) to beat her running speed of 18 kmph for six minutes. Th trio sweat it out and attain the goal. But the fitness battle doesn't end there as Gill raises the bar and sets a challenge of 20 kmph for six minutes for the group.
Rahul Vira, CEO, Skechers India, said, ‘’The campaign aims to encourage and promote running as a culture especially amongst the youth and at the same time how important is it to use the right kind of shoes for running. In this campaign we had the pleasure of working with four promising Indian athletes from different sports, i.e. cricket, football, basketball and wrestling challenging each other to beat their speed in Skechers GoRun 6, and also emphasising on the importance of running while training off the field.”
The digital film went live on social media on 23 April.