Budweiser 0.0 has rolled out a campaign titled 'made over nights' featuring actor Siddhant Chaturvedi, showcasing how the his hard work and passion have defined his journey so far.
The film aims to celebrate hard work, determination and inspire consumers to pursue their craft over passionate nights.
Conceptualised by Animal, the film features Chaturvedi practising a thank you speech with flashbacks of various people who helped him get through the crazy nights he spent honing his craft. The film showcases how Chaturvedi, with a handful of spectators in a film theatre, builds up the courage to give an appreciation speech in a room full of people applauding his work.
Vineet Sharma, vice president marketing - South Asia, AB InBev, said, “In today’s hyper-digital world, success is often portrayed as an overnight phenomenon. We have attempted to take a peek into the tireless journey that is successful in the real world. With 'made over nights', Budweiser 0.0 aims to celebrate the path to success which is marked by persistence, hard work, determination and an indomitable spirit, not crushed by failures. As the world’s leading brewer, we have always offered superior products to our consumers years after years, energising them and encouraging them to taste greatness. This film is our attempt to redefine the hustle and honour the King's 'made over nights'. We are delighted to partner with Siddhant Chaturvedi, who precisely embodies this spirit and resonates with Budweiser 0.0’s ethos seamlessly.”
CREDITS:
Creative heads: Kunel Gaur, Sayantan Choudhury
Strategist and writer: Sheetal Raghav
Account management head: Sharon Borgoyary
Account director: Shruti Aggarwal
.jpg&h=334&w=500&q=100&v=20170226&c=1)
