Campaign India Team
Feb 26, 2022

Shilpa Shetty marries Mamaearth to get her daily bridal glow

Watch the film conceptualised by Korra Worldwide here

Mamaearth has launched a campaign titled #ShaadiWalaGlowEveryday (wedding glow everyday) for its brand, Ubtan Face Wash. Conceptualised by Korra Worldwide, the film features actor Shilpa Shetty Kundra, who is seen highlighting the natural ingredients in the product. 
The film is set against the backdrop of a haldi ceremony happening the day before a couple’s wedding. The bride-to-be sees looks into the mirror and tells Shetty that she wouldn’t mind getting married everyday, if that meant she’d have the wedding glow on her face forever. Hearing this, Shetty jokes and asks her if she’s talking about a wedding or a haldi. The bride-to-be then praises Shetty by telling her that the glow on her face is probably the result of a regular haldi ceremony. Hearing this, Shetty proudly corrects her and tells her that the glow is not often, but everyday. She then reveals that Mamaearth’s Ubtan Face Wash is the reason behind her daily glow. 
Ghazal Alagh, co-founder and CIO, MamaEarth, said, “Ubtan has been the secret recipe for glowing and radiant skin that has been passed on from generations, and the Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. We have taken the traditional ubtan ingredients and created a hassle-free formula using them to give our consumers a product that will give them the Ubtan like glow, every day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”
Gaurav Nabh, chief executive officer, Korra, said, “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow. Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. An innovative no-toxin product that packs the goodness of turmeric and saffron allowing you to look your best, while enjoying that same flawless glow. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa.”
Deepak Kumar, chief creative officer, Korra, added, “Ubtan glow and Indian weddings go hand in hand and that’s why we love our wedding rituals and ceremonies. But don’t all of us wish for that glow to last beyond the wedding season? We wanted to tell everyone how easy it is to get the same wedding glow, every day through this cute and fun- loving film. And with Shilpa playing a bestie to the bride, it makes the simple slice of life film nothing but more beautiful.”
The film is currently being aired on TV. 
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.