Campaign India Team
Jul 05, 2017

Shell Lubricants focusses on the smoother ride in life

Watch the video by JWT Delhi here

Shell Advanced has released a three minute digital film to promote its range of motorcycle oils.

The film is created by JWT Delhi.

This starts with a dream of someone who always wanted to ride and aspired for a life just like the movies. But there was a problem. Life was not a movie. He was pushed to focus on education, career and life's other responsibilities that came in the way of pursuing the dream. One day he decided to stop listening to everyone and chose to listen only to his heart.

When did that day come? The film will answer that.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Knocking down new doors to creativity

Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.

1 day ago

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

1 day ago

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.