Campaign India Team
Apr 25, 2017

Shan shows the power of food

Watch the film made by Ogilvy here

Ogilvy India, in association with Ogilvy Pakistan, has done a three-minute film for Shan Foods, one of Pakistan’s major brands of spices and recipe mixes. The campaign aims to bring new neighbours together using the power of food. 
 
The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships. 
 
Sukesh Nayak, ECD, Ogilvy Mumbai said, “Everywhere in the world, the neighbourhood has changed. But the connection shouldn't. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.” 
 
CREDITS:
 
O & M India 
 
Executive Creative Director: Sukesh Nayak 
Vice President: Nikhil Mohan 
Creative Team: Kunal Sawant, Faraz Alam, Garima Obrah 
Account Management: Supriya S Venkittathodi 
 
O & M Pakistan 
 
General Manager: Naved Qureshi 
Production House: Absolute Productions 
Director: Vasan Bala 
Production Team: 
Prafull Sharma, 
Sadhya Vyas, 
Jigar Joshi 
Music Director: Hanif Shaikh 
 
Client: Shan Foods
 
Head of Marketing: Humayun Farooq 
Marketing Manager: Mohammad Umar Malik 
Brand Manager: Yousra Taj
 
Source:
Campaign India