Shan shows the power of food

Ogilvy India, in association with Ogilvy Pakistan, has done a three-minute film for Shan Foods, one of Pakistan’s major brands of spices and recipe mixes. The campaign aims to bring new neighbours together using the power of food. 

 

The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships. 

 

Sukesh Nayak, ECD, Ogilvy Mumbai said, “Everywhere in the world, the neighbourhood has changed. But the connection shouldn't. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.” 

 

CREDITS:

 

O & M India 

 

Executive Creative Director: Sukesh Nayak 

Vice President: Nikhil Mohan 

Creative Team: Kunal Sawant, Faraz Alam, Garima Obrah 

Account Management: Supriya S Venkittathodi 

 

O & M Pakistan 

 

General Manager: Naved Qureshi 

Production House: Absolute Productions 

Director: Vasan Bala 

Production Team: 

Prafull Sharma, 

Sadhya Vyas, 

Jigar Joshi 

Music Director: Hanif Shaikh 

 

Client: Shan Foods

 

Head of Marketing: Humayun Farooq 

Marketing Manager: Mohammad Umar Malik 

Brand Manager: Yousra Taj