Linc Pen has rolled out their latest TVC. The film created by Squirkle, features Linc Pen's brand ambassador Shahrukh Khan in it.
The film shows Shahrukh Khan thinking of all the moments of his life in flashback. It shows how Linc has been with him at all the steps in his life. As a child he would put down all his thoughts with the pen. After that it shows him use the pen after he turned a superstar, signing autographs amidst fans.
Commenting on the brief given by Linc Pen, Adi Pocha, national creative director, Squirkle, said, "We were asked to create a campaign to promote the brand Linc Pen and to re-emphasise its brand association with the ambassador Shah Rukh Khan amongst the young generation of today (12 – 35 yrs, male/female, SEC A and B) and position it as one of the most popular writing instrument brand today used by masses."
On Linc Pen's continued association with Bollywood star, Shahrukh Khan, Deepak Jalan, managing director, Linc Pen and Plastics, said, "Linc has selected Shah Rukh Khan as the brand ambassador owing to his mass appeal and the high degree of compatibility with the Linc brand perception. Most major players in the writing instrument industry today have opted for celebrity endorsement to enhance brand awareness and increase TOMA among the consumer segment."
Creative agency: Squirkle
Client: Linc Pen
National creative director: Adi Pocha
Production House: Red Chilies Production
Post-production Studio: Red Chilies Production
Music: Vipin Mishra and Vaibhav Srivastava