Campaign India Team
Dec 16, 2022

Shah Rukh Khan drives Hyundai’s purpose for all his friends

Watch the film conceptualised by Innocean Worldwide here

Hyundai Motor India has launched a campaign to highlight the features of its mobile application ‘myHyundai’. The film features actor Shah Rukh Khan who is seen telling his friends about the ease of using the brand’s mobile app. 
 
Conceptualised by Innocean Worldwide, the film begins with scenes of Khan chilling with different friends. While one of his friends uses the app to make use of Hyundai’s services and benefits, the other surprisingly asks his friends how he’s managing to do all of this via an app. The friend then sarcastically asks him how Shah Rukh hasn’t told him about the app yet.
 
It then continues to showcase other scenes where different people explore the app and credit the information to Khan.  
 
Tarun Garg, director (sales, marketing and service), Hyundai Motor India, said, “As a customer -centric brand, Hyundai consistently strives to introduce innovative smart mobility solutions for its customers. ‘myHyundai’ is a future ready step in this direction, envisaged to be an industry first versatile one-stop solution to explore, access and use products, services and benefits in the Hyundai universe. As we continue to take our customers on a journey ‘beyond mobility’, myHyundai offers a heightened user experience through the seamless integration of information and services on a single platform. Hence ensuring our most loved customers benefit from maximum convenience that is readily available at their fingertips.”
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

The big CTV promise: A game-changer for advertisers

India is at the cusp of a CTV revolution, and brands that embrace this shift today will gain a competitive edge, says Tonic Worldwide’s senior vice president for media and martech.

5 hours ago

Why India’s creator economy is becoming every ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.

5 hours ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

3 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.