Hyundai Motor India has launched a campaign to highlight the features of its mobile application ‘myHyundai’. The film features actor Shah Rukh Khan who is seen telling his friends about the ease of using the brand’s mobile app.
Conceptualised by Innocean Worldwide, the film begins with scenes of Khan chilling with different friends. While one of his friends uses the app to make use of Hyundai’s services and benefits, the other surprisingly asks his friends how he’s managing to do all of this via an app. The friend then sarcastically asks him how Shah Rukh hasn’t told him about the app yet.
It then continues to showcase other scenes where different people explore the app and credit the information to Khan.
Tarun Garg, director (sales, marketing and service), Hyundai Motor India, said, “As a customer -centric brand, Hyundai consistently strives to introduce innovative smart mobility solutions for its customers. ‘myHyundai’ is a future ready step in this direction, envisaged to be an industry first versatile one-stop solution to explore, access and use products, services and benefits in the Hyundai universe. As we continue to take our customers on a journey ‘beyond mobility’, myHyundai offers a heightened user experience through the seamless integration of information and services on a single platform. Hence ensuring our most loved customers benefit from maximum convenience that is readily available at their fingertips.”