Hyundai Motor India has launched a campaign to highlight its range of SUV cars. The campaign conceptualised by Innocean India aims to target aspiring Hyundai SUV buyers.
The film showcases the youth driving around in different models of Hyundai’s SUV cars, to reunite with their friends across diverse regions and terrains. Revolving around the theme of reunion and football, the old Bollywood song ‘Lekar hum deewana dil’ is converted into a rap and played throughout the film.
Tarun Garg, director, sales, marketing and service, Hyundai Motor India Limited, said, “Hyundai SUVs are becoming synonymous with an adventurous lifestyle, facilitating exhilarating customer experiences every day. As India’s No.1 SUV brand, the Hyundai SUV family is continuously expanding, with customers truly enjoying their favourite Hyundai SUV across the length and breadth of our country. To celebrate the Hyundai SUV Life, we have launched a new campaign that embodies the exciting moments and journeys that our customers undertake. As we continue to excite Indian customers with benchmark SUVs, this new campaign will surely captivate aspiring SUV buyers to join the Hyundai SUV family and begin a new adventure with their most loved Hyundai SUV. Towards this, we are also launching soon a dedicated webpage for Hyundai SUVs.”
The campaign will be translated into Tamil, Kannada, Malayalam and Kannada for the southern audiences and is currently being aired on various platforms.