Sensodyne has rolled out a brand campaign titled ‘Life’s too short for tooth sensitivity’. Conceptualised by Grey Group, it encourages consumers to enjoy the simple pleasures of everyday life, without worrying about tooth sensitivity.
The digital film brings alive visual imagery of popular Indian treats and flavours that are known to trigger tooth sensitivity. The messaging suggests that consumers use Sensodyne to get rid of tooth sensitivity and not compromise on the delicacies. A different version of the film has also been created for the South Indian audiences. Through the film, Sensodyne has also showcased its new brand identity.
Anurita Chopra, area marketing lead - oral health, GSK Consumer Healthcare said, “Sensodyne is the leading sensitivity toothpaste in the country, and our endeavour has always been to encourage people to live life to the fullest without having to compromise due to tooth sensitivity. For our new campaign, we have chosen relevant triggers of tooth sensitivity to create the realisation of missing out on life’s simple pleasures. The films have been further localised to appeal to different parts of the country, helping us achieve a greater connect with our audience and work towards a sensitivity free India.”