Most food delivery surprises are not good. For Ad Nut, most of them involve food being delivered to the wrong branch address, missing side orders of seeds, or poor substitutions of oversalted peanuts for the roasted hazelnuts listed quite clearly on the original order.
Halloween and April Fool's however, offer some opportunity for more fun surprises, and last night Ogilvy Singapore and KFC took advantage, with the help of other WPP agencies Geometry, OPR and MediaCom and food delivery service Menulog.
Aussies who selected the 'trick or treat' menu item on their KFC Menulog Halloween order were in for more than a finger-lickin' experience: Surprises included delivery drivers dressed up as 'Cursed Colonels' and a scary-looking three-piece band for those looking for a three-piece dinner.
Content from the activation appears in a 60-second YouTube edit and three 10-second social edits. It's also supported by PR activity and supplemented with Menulog deal discounts over the Halloween weekend.
Ogilvy Sydney creative director Ben Smith said, "The team totally sunk their teeth into bringing this idea to life and we were thrilled at the results.”
Er, hold the ketchup, please.
Ogilvy – Creative Agency
Geometry – Experience & Activation Agency
OPR – PR Agency
MediaCom – Media Agency
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.|