Ad Nut
Nov 01, 2019

See what KFC's 'cursed colonels' were up to last night

Ogilvy Sydney campaign sent out spooky tricks along with treats by KFC delivery.

Most food delivery surprises are not good. For Ad Nut, most of them involve food being delivered to the wrong branch address, missing side orders of seeds, or poor substitutions of oversalted peanuts for the roasted hazelnuts listed quite clearly on the original order.

Halloween and April Fool's however, offer some opportunity for more fun surprises, and last night Ogilvy Singapore and KFC took advantage, with the help of other WPP agencies Geometry, OPR and MediaCom and food delivery service Menulog. 

Aussies who selected the 'trick or treat' menu item on their KFC Menulog Halloween order were in for more than a finger-lickin' experience: Surprises included delivery drivers dressed up as 'Cursed Colonels' and a scary-looking three-piece band for those looking for a three-piece dinner.

Content from the activation appears in a 60-second YouTube edit and three 10-second social edits. It's also supported by PR activity and supplemented with Menulog deal discounts over the Halloween weekend. 

Ogilvy Sydney creative director Ben Smith said, "The team totally sunk their teeth into bringing this idea to life and we were thrilled at the results.”

Er, hold the ketchup, please. 


Ogilvy – Creative Agency
Geometry – Experience & Activation Agency
OPR – PR Agency
MediaCom – Media Agency

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.