Sebamed washes off acne the right way

Personal care brand, Sebamed India, has launched a campaign titled ‘Face Wash Nahi Treat Karo’ (don’t wash your face, treat it) to promote its acne care portfolio. Conceptualised by The Womb, the film aims to educate people about the importance and benefits of face washing. 

 

The film features a girl with acne washing her face with Sebamed’s Acne Care Foam. Before she gets to splashing water on her face, the screen takes a pause and a dermatologist appears, explaining how until now users only washed their face for the sake of it. She then explains why it’s necessary to keep the foam on for three minutes, to let the pH 5.5 and Montaline C40 in the product help with the reduction and recurrence of acne. The screen starts to play again, after the doctor says her peace, with the girl completing her acne care ritual. 

 

Jaydeep Shah, marketing head, Sebamed India, said, “Staying true to Sebamed’s core proposition of #SirfScienceKiSuno, the campaign talks about how Sebamed Clear face foam has been scientifically formulated in a new format (foam instead of wash) , which not only stops acne but also prevents recurrence. We are sure it will resonate well with the discerning customers”

 

Shashi Ranjan, head, consumer business, Sebamed India, added, “Beauty and personal care is a key growth driver for us. We are thrilled to make more strides in this segment and to bring global expertise to the Indian consumers. Acne is a common problem encountered by a large percentage of our population at some point in their lives. Sebamed’s range of acne care products are highly efficacious which helps in getting rid of acne, hence through this campaign our goal is to provide reassurance to our consumers and bring back their confidence”

 

Dhaval Jadwani, business head, The Womb, said, "Sebamed Clear face foam is scientifically proven to stop acne and prevent them from reoccurring. The product formulation works best when massaged and kept on for 3-minutes for the science to work. Our focus was to deliver this message in simple, yet in an interesting manner. We created ‘Face wash, nahi treat karo' to shine the light on the right product and its right usage"