Campaign India Team
Sep 07, 2022

Sebamed gives Arjun Kapoor good hair days and no hair loss

Watch the film conceptualised in-house here

Sebamed has rolled out a campaign featuring actor Arjun Kapoor, to highlight its anti-hair loss shampoo. 
 
Conceptualised by the brand's in-house team, the film showcases a bald Kapoor talking about the kind of hair women want. He shares that they want all kinds of hair, including straight and curly, to name a few. Post which, in his usual avatar (with hair), Kapoor goes on to say that men, on the other hand, just want hair on their heads to stay. The film then ends with him detailing the benefits of using Sebamed's anti-hair loss shampoo. 
 
The campaign broke on social media on 6 September.
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

22 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.