Campaign India Team
Feb 09, 2018

SBI raps as it launches YONO

Watch the film conceptualised by Famous Innovations and Mode Advertising and Marketing

SBI has rolled out a film for its recently launched app, YONO (You Only Need One). The film has been conceptualised by Famous Innovations in partnership with Mode Advertising and Marketing. 
 
It consists of a rap through which YONO positions itself as the one-stop app which helps consumers with financial and lifestyle products. It opens with the protagonist suffering because of multiple notifications from different apps. The solution to this is SBI's YONO.
 
SBI has partnered with e-commerce and offline players which include Amazon, Flipkart, Thomas Cook, Shoppers Stop and Cox and Kings among others. 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Nisha Mathew Ghosh and Pooja Saxena are jurors at The One Club's global ADC Awards
Premium
12 hours ago

Nisha Mathew Ghosh and Pooja Saxena are jurors at ...

The awards celebrate excellence in craft and innovation in all forms of design and advertising

Premium
dentsu X bags the media biz of Reckitt Benckiser
Premium
13 hours ago

dentsu X bags the media biz of Reckitt Benckiser

The account was won post a multi-agency pitch

Premium
Rohan Shah to head North for The Social Street
Premium
13 hours ago

Rohan Shah to head North for The Social Street

Based out of Delhi, Rohan will work closely with CEO & founding Partner Mandeep Malhotra.

Premium
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
Premium
14 hours ago

Saurabh Varma quits Publicis Groupe; Anupriya ...

In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media