SBI Life Insurance has released an anthem titled ‘we can, we will’ through which it hopes that India unites to face the challenge of Covid-19.
Conceptualised by Be the Bee, the campaign consists of nine videos, in nine different languages featuring 27 television actors. The actors are seen singing 'We can, we will' from their respective homes in regional languages.
Ravindra Sharma, chief of brand and corporate communications, SBI Life Insurance, said, “The coronavirus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life and the entire nation is exploring solutions to tide through this crisis. In these current times of self-isolation, the ‘we can, we will’ anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we can and we will overcome the biggest of challenges.”
He added, “By collaborating with local TV celebrities singing the anthem in their respective regional language we hope to lift the spirits of individuals and communities across the length and breadth of India. These are admittedly challenging times, but we truly believe that our collective force as a nation should not be undermined, as no challenge is daunting enough to overcome with India’s unique strength of unity in diversity; together, we can, we will protect our nation.” The campaign has been executed by Mindshare.
Viewers can create their own video too by visiting the website www.sbilife.co.in/WeCanWeWill.