Campaign India Team
Sep 25, 2020

SBI Card celebrates 'contactless relationships'

Watch the film conceptualised by Leo Burnett here

SBI Card has rolled out a campaign titled 'Contactless Connections' which consists of a film conceptualised by Leo Burnett. 
 
The film looks to spread the message that love and care can be shared contactlessly during this pandemic which requires social distancing. It shows a doctor return home after a long day at work. As she's entering her house she notices a food dish kept. She's surprised by this and looks around. Her neighbour comes out and indicates that she cooked this for her. This brings a smile to the doctor’s face. We see the doctor reciprocating the gesture by using her SBI contactless credit card and buying her flowers. 
 
Ashwini Kumar Tewari, MD and CEO, SBI Card, said, “This new brand campaign has been rolled out to inspire our customers to keep creating emotional connect even during these unprecedented times. As people look for ways to minimize physical contact, contactless card payments surely offer a safer alternative as one can simply wave the card or their android smartphone at the Point of Sale terminal to transact. Through this campaign we encourage our customers to keep up the spirit of spreading joy and care and to continue fulfilling the desires of their loved ones in a safe and secure manner."
 
The film is running on digital platforms. 
 
Source:
Campaign India