ITC Savlon has rolled out a campaign consisting of two films that look to spread awareness about wearing masks in the correct manner.
Conceptualised by Ogilvy, one film shows a vegetable vendor not wearing a mask properly, which leads to his customer not giving him business.
The second film shows two people in an elevator with their mask half worn. The third person in the elevator makes them uncomfortable by looking at them weirdly which alerts them about the mask.
Nasar Husami, group creative director, Ogilvy, said, "While most of us know how essential it is to wear a mask, a lot of people still don't realise the importance of wearing it properly. With this new 'Mask Hai Mazaak Nahin' campaign by Savlon Swasth India, we have tried to educate people about this in a fun way and hope that it instills a positive behavioral change."