The Work
Campaign India Team
Sep 17, 2020

Savlon takes on careless mask wearers

Watch the films conceptualised by Ogilvy here

Watch the films conceptualised by Ogilvy here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Red Label's heart-touching film works on the sense of smell
Advertising
Feb 28, 2024
Campaign India Team

Red Label's heart-touching film works on the sense ...

Kiara Advani's work goals Stayfree of stress during periods
The Work
Feb 24, 2023
Campaign India Team

Kiara Advani's work goals Stayfree of stress during ...

WeWork makes space for diversity and inclusivity
The Work
Sep 20, 2022
Campaign India Team

WeWork makes space for diversity and inclusivity

Father's Day 2021: The work
Advertising
Jun 17, 2021
Campaign India Team

Father's Day 2021: The work

Just Published

Fantasy sports AI models extend beyond gaming: Report
Advertising
7 hours ago
Campaign India Team

Fantasy sports AI models extend beyond gaming: Report

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

Taboola partners with Samsung to expand user reach for news recommendations
Advertising
9 hours ago
Campaign India Team

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Advertising
10 hours ago
Campaign India Team

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

CTV’s big picture: Small screens are getting left behind
Advertising
13 hours ago
Nishant Gopalia

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.