Zee5 has launched the second edition of its ‘Dekhtey Reh Jaogey’ (you will be left watching) campaign, starring actors Sara Ali Khan and Amol Parashar. Conceptualised by Lowe Lintas, the film aims to showcase the platform’s content library and urges the viewers to register with the platform.
The film opens with Khan watching something on her phone. She goes to Parashar and asks him if he wanted to watch it with her. He says ‘meh’, that leaves an annoyed look on Khan’s face. Khan then starts watching something with her friend. As they laugh together and talk about teh climax of the movie, Parashar gets impatient asks her what it was about. She gives him the same disinterested expression that she earlier got from him. Post that, Parashar always misses the interesting parts of the movies or is dodged by Khan. Finally, when he enthusiastically talks about a movie that he’s not seen, Khan calls him out and he sadly admits that he’s missing out on everything. She then tells him to get Zee5, so that he never misses out on any good content again.
Manish Kalra, chief business officer, Zee5 India, said, “At Zee5, we have always aspired to democratise entertainment and provide not just quality content to our audiences but provide that at a price that the majority of the viewers can enjoy it. While Zee5 has a large content library that spans across various languages, the second leg of the 'Dekhtey Reh Jaogey' campaign will help us exhibit our diverse content offerings, especially regional content and further our aim of deeper regionalisation by making deeper inroads into the country. With the new subscription package, viewers will have access to an endless supply of compelling and binge-worthy entertainment at an annual price of Rs. 599/-. As the multilingual storyteller of India and Bharat alike, we will continue to focus on entertainment inclusion by producing relatable and varied content across languages, keeping in mind the several consumer cohorts we cater to. We will keep finding technologically advanced ways to make Zee5 a user-friendly platform that consumers prefer to entertain themselves, not just in India but globally. We are delighted to have Sara and Amol joining hands with us once again in providing the best of entertainment to India at the best of prices.”
Sagar Kapoor, chief creative officer, Lowe Lintas, said, “Today, content has become the perfect conversation starter and enabler. Conversations are invariably peppered with references to dialogues and characters from content pieces across OTT platforms. It is the ‘conversation drama’ that people miss out on when they miss content. We decided to build on this idea for Zee5 to pull in their audiences, every week to watch new shows and movies, and stay above content FOMO. So, they never miss out on all the excitement on and off the screen.”
The film will be rolled out across TV and social media.
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