Campaign India Team
Jun 12, 2022

Sara Ali Khan promises that Mamaearth’s onion shampoo won't induce tears

Watch the film conceptualised by Korra Worldwide here

Mamaearth has rolled out a campaign featuring actor Sara Ali Khan for its onion range of products, to highlight the traditional efficacy of onions as a natural solution for hair fall.  


Conceptualised by Korra Worldwide, the film captures a fun banter between two friends. The film opens with Khan entering and seeing her friend, sitting at the dining table with a lot of onions in front of him. She mockingly calls him ‘Onion ki Dukaan’ (an onion shop). The friend shares that while searching for a solution for his hair loss, he found out that onions are the most effective remedy. He adds that he will prepare a hair mask out of the onions and apply that, along with onion juice. Khan takes out Mamaearth’s onion Shampoo from her bag, gives it to him, and shares the benefits of how it can reduce hair fall. 


Ghazal Alagh, co-founder and CIO, Mamaearth, said, “Onions extract has been an age-old remedy for hair fall and has been used in our household for generations. While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and cumbersome. At Mamaearth, we realise the importance of these traditional recipes and are bringing together the best of nature and science, in convenient yet effective solutions for skincare and haircare needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and they come forward and choose nature’s goodness with us and our products.” 


Gaurav Nabh, founder and director, Korra, said, "It's not every day that one gets to work on ideas where the main protagonist is not just the celebrity but the ingredient, in this case, the onion. Our latest work on Mamaearth onion shampoo helps build on this insight through an everyday slice of life story, where consumers struggle to find practical and doable solutions to their hair loss problems, told beautifully by Sara Ali Khan. With this campaign, we continue to showcase Mamaearth's promise of bringing to life age-old and proven natural solutions passed on from generations yet delivered in a modern avatar. Looking forward to more great work together and helping Mamaearth build a deeper connection with its consumers." 


Deepak Kumar, CCO, Korra, said, “They say best friends are people who make your problems, their problems. And you always trust your friend for that. With Sara, we are appealing to a much younger and very aware audience. So, we wanted to make the film as simple and relevant as the panic call you to make to your best friend when you need a solution when everything else fails. It’s a light-hearted conversation between two friends, showing the modern take on Onion as the obvious solution to hair loss.” 

Campaign India

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