Campaign India Team
May 16, 2022

Sara Ali Khan encourages a girl gang to explore their beauty needs with Purplle.com

Watch the film conceptualised in-house here

Beauty e-commerce platform, Purplle.com, has rolled out a campaign featuring actor Sara Ali Khan to highlight its latest brand proposition, ‘har Indian ka beauty destination’ (every Indian’s beauty destination). 

 

Conceptualised in-house, the film aims to highlight its proposition by showcasing a diverse group of women from across the country who find their ideal beauty requirements through Purplle.com. Khan encourages the group of girls to fearlessly explore their beauty needs and embrace their diversity with the e-commerce platform. 

 

Nippun Aneja, chief business officer, Purplle.com, said, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions, and textures can influence a consumer’s journey. Today, with digital breaking access barriers, the beauty experience is full of personalised solutions. Powered by a strong technology backbone, Purplle caters to the many requirements of consumers with a plethora of offerings and trending products. Our strong positioning encourages women to explore the pleasures of beauty with a wide range of genuine certified products delivered across 18,000 pin codes. With this, we truly are ‘Har Indian ka Beauty Destination.’ we brought alive the brand’s personality of being trendy, yet super fun and relatable.”

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.