Online beauty site Purplle.com, has launched a Diwali campaign #PurplleWaliDiwali, to promote its festive beauty sale. Conceptualised by Spring Marketing Capital, the film showcases the many offers that the Purplle app has for its shoppers, during the Diwali season.
The film features actor Sara Ali Khan, who is seen dancing to the remake of an old Hindi song ‘Yeh Diwali Purplle Wali’ (this Diwali is a Purplle one), while she tells viewers to stop thinking and choose their free gift from the site every time they shop.
Nippun Aneja, chief business officer, Purplle.com, said, “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”
Arun Iyer, founder, and creative partner, Spring Marketing Capital, said, “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”
The campaign has been rolled out across television, print, digital, and the brand’s social media channels.
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