Zee5 has rolled out a 360-degree campaign ‘Dekhtey Reh Jaogey’ (you’ll be left watching), to offer its annual premium subscription, now at a lower price. Conceptualised by Publicis Groupe, the film encourages fans to binge-watch their favourite shows and movies on the app.
The film features brand ambassadors Sara Ali Khan and Amol Parashar who argue about which film to watch, from among the many options that Zee5 offers.
Manish Kalra, chief business officer, Zee5 India said, “We’re a customer obsessed brand and we keep pushing the boundaries of what's possible in a bid to keep delivering an unmatched experience to our users. With the OTT upswing, today, millions of viewers are binge-watching content across smaller towns and cities, many of which are underserved in terms of content options and infrastructural set-up. With the ‘Dekhtey Reh Jaogey’ campaign, we want to make quality entertainment accessible to consumers, in the language of their choice, at the tap of a button, without price being a deterrent. Think of it as 'entertainment inclusion', our single biggest goal going forward.”
Kalra added, “Both Sara and Amol are immensely talented and connect with audiences across age-groups, especially the youth. They are exuberant, enthusiastic and love experimenting, which we at Zee5 believe in as well. We are glad to associate with both of them and hope this campaign achieves maximum reach with their support.”
The campaign will run across TV, social media, and digital.