Campaign India Team
Sep 11, 2019

Samsung's heart-touching film showcases new lease of life for deafblind girl

Watch the film conceptualised by Cheil WW India here

Samsung has rolled out a film for its 'Good Vibes' project that it undertakes with Sense International. 
 
The film conceptualised by Cheil Worldwide shows the story of a deafblind girl and her family. It shows how the girl gets a new lease of life to communicate with her family. 
 
Samsung Good Vibes has been developed in association with Sense International India. The Good Vibes app is a two-way communication app for the deafblind.
Source:
Campaign US

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

2 days ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

2 days ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

2 days ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.