Samsung India has launched a campaign for its Galaxy 5G smartphones. Titled #KaamKa5G, (the 5G that works) the campaign aims to highlight the brand’s future-ready smartphones, launched for the festive season. Conceptualised by Cheil India, the film showcases how the products encompass powerful innovations that are accessible to a broader audience.
The film opens with a scene where a girl has sneaked out of her home for a live concert. While streaming the concert, the internet lags and she can’t shoot. She receives a call from her brother and tells him that her 5G phone is not connecting to her 5G. He then reminds her of their deal, when he asked her to take a phone with 12 bands of 5G. She agrees and requests him to cover up for her at home. He assures her that he would, while sneakily putting his phone on the speaker mode and letting their mother know that she’s not at a group study, but at a live concert. The voice-over then states how the boy is a namesake brother who doesn’t really do the work he’s required to do, just like other 5G phones.
Aditya Babbar, senior director and head, mobile marketing, Samsung India, said, “Samsung has a legacy of bringing meaningful innovation to consumers and the newly-launched Galaxy 5G smartphones open up endless possibilities allowing our consumers to #BeFutureReady. The recently-launched Galaxy A52s 5G, Galaxy M52 5G and Galaxy F42 5G are testament to Samsung’s commitment towards bringing meaningful technology and products that will stand out as #KaamKa5G smartphones. Our vision is to let our consumers be the first to benefit from 5G once commercialised so that they can experience superfast speeds, ultra-low latency and smooth streaming.”
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Watch the film conceptualised by DDB Mudra here