Pepsi has rolled out its summer campaign featuring brand ambassador Salman Khan.
The film shows Khan playing a game of carrom with his friends. While one of them is busy on a phone call, Khan and his friend continue playing. They poke fun at his conversation with his lover and while doing so refresh themselves with a bottle of Pepsi. The trio then engage in friendly banter which ends with Khan finishing the remaining Pepsi instead of giving the third friend his share.
Wunderman Thompson has conceptualised this campaign.
A PepsiCo India spokesperson said, “Pepsi has always been the choice of the swag generation and with summers approaching, the brand is offering an even more refreshing proposition to consumers. We have received great feedback on the product and fueled by this positive sentiment, we have launched a quirky 360-degree campaign to ensure that our consumers enjoy Pepsi like never before.”
Along with TV, the film is spread across digital, outdoor and social.