Campaign India Team
Aug 27, 2019

Salman Khan explains why he picks Somany over foreign branded tiles

Watch the film conceptualised by Ogilvy here

Somany Ceramics has launched an advertising campaign featuring Salman Khan.
 
Titled 'Zameen se Judey', the campaign consists of a film conceptualised by Ogilvy. It shows Khan in conversation with his mason. The man asks Khan the reason behind him picking Somany Tiles over brands from abroad. Khan goes on to explain that like him, the tiles are 'top class', 'strong' and 'stylish'.
 
Abhishek Somany, MD, Somany Ceramics, said, "Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common that the TVC has wonderfully captured, the fact that both have established themselves as an unchallenged leader in their respective Industry and still remain grounded, which is the thought behind Zameen se Judey. Somany has an ever growing consumer base while Salman Khan is a unanimously loved and respected superstar whose body of work always cuts across with the audience.
 
The film is currently live on digital and will be going on air on television later this week. 
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

17 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

19 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

20 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.