Somany Ceramics has launched an advertising campaign featuring Salman Khan.
Titled 'Zameen se Judey', the campaign consists of a film conceptualised by Ogilvy. It shows Khan in conversation with his mason. The man asks Khan the reason behind him picking Somany Tiles over brands from abroad. Khan goes on to explain that like him, the tiles are 'top class', 'strong' and 'stylish'.
Abhishek Somany, MD, Somany Ceramics, said, "Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common that the TVC has wonderfully captured, the fact that both have established themselves as an unchallenged leader in their respective Industry and still remain grounded, which is the thought behind Zameen se Judey. Somany has an ever growing consumer base while Salman Khan is a unanimously loved and respected superstar whose body of work always cuts across with the audience.
The film is currently live on digital and will be going on air on television later this week.