Campaign India Team
Dec 06, 2023

Sachin Tendulkar continues finding the gap, thanks to Apollo Tyres

Watch the film conceptualised by Wunderman Thompson here

Apollo Tyres has rolled out a campaign 'Apollo X Sachin- The legend strikes with an Apollo performance’. The campaign consists of a film featuring the former Indian cricketer Sachin Tendulkar and aims to showcase its performance and durability offerings. 
Conceptualised by Wunderman Thompson, it portrays Tendulkar navigating demanding landscapes, putting Apollo Tyres to the test, and demonstrating his exceptional driving abilities. From exhilarating drifts to overcoming off-road challenges, Tendulkar embodies the essence of Apollo's performance in each scene. The film aims to showcase the common values of peak performance, resilience, and reliability shared between Tendulkar and Apollo Tyres.
The film went live on digital in the last week of November.
Campaign India

Related Articles

Just Published

2 days ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

2 days ago

DDB Mudra bags Birla Opus' creative mandate

Account won following a following a multi-agency pitch

2 days ago

Hakuhodo launches Trigger Happy Studios

The global advertising and public relations agency aims to elevate the Indian entertainment domain through its latest venture