Apollo Tyres has rolled out a campaign 'Apollo X Sachin- The legend strikes with an Apollo performance’. The campaign consists of a film featuring the former Indian cricketer Sachin Tendulkar and aims to showcase its performance and durability offerings.
Conceptualised by Wunderman Thompson, it portrays Tendulkar navigating demanding landscapes, putting Apollo Tyres to the test, and demonstrating his exceptional driving abilities. From exhilarating drifts to overcoming off-road challenges, Tendulkar embodies the essence of Apollo's performance in each scene. The film aims to showcase the common values of peak performance, resilience, and reliability shared between Tendulkar and Apollo Tyres.
The film went live on digital in the last week of November.
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Watch the film here