Power backup and residential solar space brand, Luminous Power Technologies, has rolled out a campaign ‘Solar Hai Lagana toh Luminous ko Bulaana’ (if you want to install solar, call Luminous) to showcase its solar range of products. Conceptualised by 82.5 Communications, the film featuring Sachin Tendulkar and actor Rajat Kapoor, aims to dispel the hassles that commonly accompany the installation of solar systems.
The film features two men sitting in the living room. One of them is shown looking at a hard copy of his electricity bill. Disappointed by the bill, he tells his friend that he’s planning on switching to a solar system. His friend then name drops a bunch of problems that come with installing a solar system. Just then, Kapoor is seen entering the door, dressed as the sun god, bringing a beaming light along with him. Subsequently, Tendulkar asks the pessimistic friend to stop spreading confusion, while Kapoor tells them about the ease and advantages of installing Luminous' solar solutions.
Ruchika Gupta, CMO, Luminous Power Technologies, said, "We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers. As a result, we created the ‘Solar Hai Lagana toh Luminous ko Bulaana’ campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it."
Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications India, said, “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”
Chandana Agarwal, president, 82.5 communications India, (North), said, “As a leading name in power solutions, the onus is on Luminous to help the customer evolve to Solar. This communication aims at converting the fence sitters by answering all the reasons that become a stumbling block. This is done in an interesting conversation between Mr. Sun and Sachin.”
Preeta Mathur, creative head, 82.5 Communications India (North), said, “Let no one cast a doubt about Solar. The film talks to those who are contemplating the thought of installing Solar in their houses but haven’t taken the first step yet. Enters the team of Mr. Sun and Sachin to put a stop to all the confusion and let the world know that Luminous is the one stop solution for Solar. Solar hai lagana toh Luminous ko bulana.”
The film will be rolled out across TV and social media.
Agency: 82.5 Communications India
Sumanto Chattopadhyay – CCO and chairman
Kapil Arora – CEO and co-chairman
Chandana Agarwal – president, North
Preeta Mathur – group creative director
Account management -Anuj Sharma
Planning - Anuraag Srivastava, Abhilasha Mathur
Production house: Ensemble Productions
Director: Rahul Bharti
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