Ethnic wear brand, Sabhyata, has launched a campaign that projects the father daughter relationship in a new light.
The film opens with a strict father entering the house to see his daughter leave for meeting her friends at night. His cold stare makes her freeze at the doorstep.
The insight behind the film is that the digital age though gives us round the clock connectivity to the entire world, but on the other side it is depriving us from some special moments we used to share with our parents. This campaign by Sabhyata intends to reach out to generations across age groups and helps them redefine their equation this Diwali.
Chayan Verma, head - marketing, Sabhyata said, “Sabhyata is all about celebrating women, her beauty, her existence, her grace and her freedom. This Diwali, we take a step to unfold the new father – daughter relationship and aim to redefine this connection between them.”