Campaign India Team
Jan 23, 2024

RummyCircle teams up with Hrithik Roshan to elevate gaming safety

Watch the films conceptualised by Manja here

RummyCircle has rolled out a campaign 'khelo befikar, jeeto RummyCircle par' (play carefree, win on RummyCircle), featuring actor Hrithik Roshan, to foster an environment where user safety and responsible gaming are talked about openly. 

 

Conceptualised by Manja, the campaign, comprising three films, aims to reinforce the benefits of choosing a reputable gaming platform, addressing common user concerns. Each film features the main character facing questions about the safety of playing on RummyCircle. In a clever turn of events, the main character wittily proposes questioning Hrithik Roshan about the gaming platform's credibility, only to be taken aback when Roshan unexpectedly makes an appearance. The films end with Roshan enlightening gamers about the essential features of compliant and self-regulated platforms, emphasising data safety, secure transactions, and the assurance of a bot-free environment.

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

3 days ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

3 days ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

3 days ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

3 days ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch