Shephali Bhatt
Oct 15, 2012

Royal Stag brings Shahrukh and Saif together in new campaign

WATCH the ad film created by Ogilvy & Mather, Gurgaon

wide player in 16:9 format. Used on article page for Campaign.

Pernod Ricard brand Seagram's Royal Stag has released a TVC on air for its 'mega music' collection.The TVC continues to propagate the brand's philosophy, "It's your life. Make it large." 

The TVC, featuring Shahrukh Khan and Saif Ali Khan, emanates from a gripping thriller set-up wherein the two stars seemingly chase each other. In the end, one figures that they were only trying to run away from their own anxieties and apprehensions. They were evaluating whether they have done true justice to their potential.The last lines of the script, "Abhi Shahrukh banna baaki hai; Abhi Saif banna baaki hai," substantiates their thoughts.

Nitin Srivastava, senior creative director, Ogilvy Gurgaon, said, "The client’s brief was to continue with the thought of a journey to ‘Making it Large’. Anuj Kala, the writer and the mind behind ‘Have I Made it Large?’, came up with another brilliant insight of how a person always tries to play catch up with the benchmark he keeps setting for himself. And when he told me the line, 'Abhi Shahrukh ban na baaki hai,' it gave me Goosebumps.”

Srivastava added that it was the vision of the team (Ogilvy, Pernod Ricard and Good Morning Films) to set this film up as a trailer of a thriller movie where one sees the two Khans chasing each other, only to find that they were actually running away from their own fears and expectations. "It was important for the actors and the film to be showcased in such a way that no one felt that one actor overshadowed the other," he stated.

Unplugged moments:

The film was shot in three days at Film City, Goregaon (Mumbai). Srivastava and Khurram Haque, art director, worked with stylist Ashish Soni, to make sure that the two stars were given a distinct look. "Set direction played another important role in getting the look of the film. Sonal did an amazing job in giving the film an international look," Srivastava said. "It was a very, very hectic three days. Although, the banter between Shahrukh and Saif  on the first day kept the unit smiling for the rest of the shoot," he recalled.

Credits:

Client: Pernod Ricard
Agency: Ogilvy & Mather, Gurgaon
Executive creative director: Ajay Gahlaut
Senior creative director: Nitin Srivastava
Assistant creative director, Writer: Anuj Kala
Senior art director: Khurram Haque
Account management: Jigisha Chawla (vice president)
Management supervisor: Aashna Sharma
Account supervisor: Alaukkik Narain
Senior planning director: Shomik Nag, Anand Moorty
Client: Bikram Basu (vice president, marketing), Rajesh Pandalai (general manager, marketing), Pulkith Modi (senior brand manager)
Production house: Good Morning Films
Director of photography: Jason West
Producer: Vikram Kalra
Director: Shashanka Chaturvedi (Bob)

Source:
Campaign India

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