Daniel Farey-Jones
Feb 06, 2019

Roger Federer talks comfort in Uniqlo campaign

Global brand ambassador chills out in stretch denim in new ads.

Uniqlo is deploying global brand ambassador Roger Federer in a multimedia campaign to sell jeans and other comfortable clothes.
 
The campaign is designed to tell a visual story of the tennis champion "enjoying life at home in jeans", according to Uniqlo.
 
In one 15-second spot, Federer is shown playing the piano in his immaculate living room, intoning: "I could only think of tennis when I first started. Once I began taking time for myself, that’s when I truly started winning. My life, my jeans. Authentic jeans with all day comfort."
 
The Ezy jeans Federer wears in the ad are billed as providing "the comfort of sweats plus the look of denim".
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

10 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

10 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations