Raahil Chopra
Sep 05, 2011

Rishi and Ranbir Kapoor feature in Pepsi’s new campaign

WATCH the teaser TVC here

wide player in 16:9 format. Used on article page for Campaign.

Rishi Kapoor joins his son Ranbir, in Pepsi’s latest campaign.

The teaser commercial, directed by Ayan Mukherji, and created by JWT, shows Rishi Kapoor dismissing his son’s chances of becoming a crorepati. But, Ranbir seems to have a plan in place and the 15-seconder film ends with the theme music  for Kaun Banega Crorepati and Ranbir asking him to wait until 15 September 2011 to find out.

Updates to follow. 

Campaign India

Related Articles

Just Published

9 hours ago

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

11 hours ago

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

14 hours ago

The rise of influencer culture: Recognising impact ...

Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.

14 hours ago

Driven by digital boom, Indian ad industry poised ...

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.