Rexona champions for equality on the football field

Rexona has rolled out a campaign ‘breaking limits: girls can’ to encourage more girls in India to play football. 

 

This film aims to foster inclusivity and drive change. It puts the spotlight on the gender gap in football representation, sharing stories of young girls observing boys in action on the field. The film portrays the hurdles they face in accessing equal opportunities both in society and in an industry dominated by a few women achievers. Through art installations, curated by the brand, the protagonists' journeys unfold — embracing memories, emotions, and triumphs. It concludes with Aditi Chauhan, national Indian women’s team goalkeeper, emphasising the need to cultivate the sport among girls to pave the path to future FIFA Women's World Cup's.

 

Ashwath Swaminathan, head - India oral care and deos, Rexona, said, “At Rexona, we believe in the transformative power of sports, and football serves as an incredible platform to break down barriers and empower young girls. Our commitment to inspiring girls to play football is driven by the conviction that they deserve the same opportunities and recognition as anyone else. Through our initiatives, we aim to shatter societal stigmas and uplift these young female athletes, reminding them that they are never alone in this journey. Rexona stands as a beacon of support, motivating girls to dream big, play their hearts out, and demonstrate that they can achieve greatness beyond any limitation.”

 

Kathryn Swallow, global brand - vice president, Rexona, said, “As the world’s leading antiperspirant and deodorant brand (*verified by Nielsen IQ), our commitment extends to championing inclusivity in movement. We are dedicated to creating a world where every girl has the chance and confidence to play football. Football's unifying potential is immense, inspiring movement and unity. This is why we are thrilled to introduce the Breaking Limits Programme in India, marking our determined stride toward this vision."