Campaign India Team
Jun 01, 2020

Reliance wants to be the spark of growth for 'new India'

Watch the film conceptualised by McCann Worldgroup India

Reliance Industries has released a film which has been conceptualised by McCann Worldgroup India.
 
The film showcases how different offerings under Reliance Industries are using technology to power the future of the country.  According to a note from McCann, the film has been produced with all talent working from home and the music has been provided by AR Rahman.  
 
CREDITS:
 
Client: Reliance Industries
Creative agency: McCann Worldgroup India
Agency team: Prasoon Joshi, Ashish Charavarty, Jitender Dabas, Abhinav Tripathi and Himanshu Saxena
Production House: Ravi Udyawar Films
Source:
Campaign India

Related Articles

Just Published

15 hours ago

Greenwashing affects brand perception, trust, and ...

A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.

16 hours ago

Channel Factory launches AI-powered media intelligen...

Channel Factory’s new media intelligence suite aims to boost ROAS and contextual targeting for advertisers.

18 hours ago

Decoding Gen Z: Memes, micro-moments, and the ...

To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.

18 hours ago

‘Endless brand growth on a finite planet is a ...

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.