The Work
Campaign India Team
Jun 01, 2020

Reliance wants to be the spark of growth for 'new India'

Watch the film conceptualised by McCann Worldgroup India

Reliance Industries has released a film which has been conceptualised by McCann Worldgroup India.
 
The film showcases how different offerings under Reliance Industries are using technology to power the future of the country.  According to a note from McCann, the film has been produced with all talent working from home and the music has been provided by AR Rahman.  
 
CREDITS:
 
Client: Reliance Industries
Creative agency: McCann Worldgroup India
Agency team: Prasoon Joshi, Ashish Charavarty, Jitender Dabas, Abhinav Tripathi and Himanshu Saxena
Production House: Ravi Udyawar Films
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

RS Sodhi to join Reliance Industries
Marketing
Apr 06, 2023
Campaign India Team

RS Sodhi to join Reliance Industries

AR Rahman and Horlicks offer melodious learning tips for children
The Work
Feb 19, 2019
Campaign India Team

AR Rahman and Horlicks offer melodious learning ...

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
Advertising
Dec 07, 2021
Campaign India Team

Year-ender 2021: 'We will see whacky, fun, bizarre ...

'You won't get a more captive audience': Prasoon Joshi
Advertising
Oct 20, 2020
Campaign India Team

'You won't get a more captive audience': Prasoon Joshi

Just Published

Huella’s AIgnite promises to turbocharge open web creativity
Advertising
17 hours ago
Campaign India Team

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

McDonald's bets on boba, Bollywood and bold branding
The Work
23 hours ago
Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Memes eat ad budgets for breakfast
Marketing
23 hours ago
Himanshu Singla

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.