Campaign India Team
Mar 11, 2020

Reliance General Insurance promises more than you can think of

Watch the films conceptualised by Flying Cursor here

Reliance General Insurance has rolled out ‘Reliance Health Infinity Insurance’, for which Flying Cursor has conceptualised a campaign.
 
The three-film light-hearted campaign highlights a benefit in each video and feature Rajesh Kumar, Loveleen Mishra and Nitesh Pande.
 
The first video (above) highlights ‘More Cover' - a buyer gets an additional sum insured. 
 
The second video highlights ‘More Time’, where a buyer will get covered for the additional period. 

 
 
The third video highlights the ‘More Global’ benefit where a buyer will be insured not only in India but also globally for emergency hospitalisation. 
 
Shormistha Mukherjee, co-founder and director, Flying Cursor Interactive, said, “The new Reliance Health Infinity Insurance offers so many great features that it truly sounds unbelievable after a point. That’s how #SochSeZyaada was born. We decided to take this insight and amp up the unbelievability quotient; even the most outrageous statements sound less outlandish juxtaposed with the policy’s coverage benefits. I’m sure the quirky films will resonate with customers.”
 
CREDITS
 
Brand: Reliance General Insurance
Agency: Flying Cursor Interactive
Creative team: Parag Gandhi, Shormistha Mukherjee, Dixit Javia, Rohit Gite
Production house: PictureWali
Director: Sharmista Nag

The tongue-in-cheek films feature veteran actors like Rajesh Kumar, Loveleen Mishra and Nitesh Pande, who lend their own quirks. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.