Reliance General Insurance promises more than you can think of

Reliance General Insurance has rolled out ‘Reliance Health Infinity Insurance’, for which Flying Cursor has conceptualised a campaign.

 

The three-film light-hearted campaign highlights a benefit in each video and feature Rajesh Kumar, Loveleen Mishra and Nitesh Pande.

 

The first video (above) highlights ‘More Cover' - a buyer gets an additional sum insured. 

 

The second video highlights ‘More Time’, where a buyer will get covered for the additional period. 

 

 

The third video highlights the ‘More Global’ benefit where a buyer will be insured not only in India but also globally for emergency hospitalisation. 

 

Shormistha Mukherjee, co-founder and director, Flying Cursor Interactive, said, “The new Reliance Health Infinity Insurance offers so many great features that it truly sounds unbelievable after a point. That’s how #SochSeZyaada was born. We decided to take this insight and amp up the unbelievability quotient; even the most outrageous statements sound less outlandish juxtaposed with the policy’s coverage benefits. I’m sure the quirky films will resonate with customers.”

 

CREDITS

 

Brand: Reliance General Insurance

Agency: Flying Cursor Interactive

Creative team: Parag Gandhi, Shormistha Mukherjee, Dixit Javia, Rohit Gite

Production house: PictureWali

Director: Sharmista Nag