Reliance General Insurance has rolled out ‘Reliance Health Infinity Insurance’, for which Flying Cursor has conceptualised a campaign.
The three-film light-hearted campaign highlights a benefit in each video and feature Rajesh Kumar, Loveleen Mishra and Nitesh Pande.
The first video (above) highlights ‘More Cover' - a buyer gets an additional sum insured.
The second video highlights ‘More Time’, where a buyer will get covered for the additional period.
The third video highlights the ‘More Global’ benefit where a buyer will be insured not only in India but also globally for emergency hospitalisation.
Shormistha Mukherjee, co-founder and director, Flying Cursor Interactive, said, “The new Reliance Health Infinity Insurance offers so many great features that it truly sounds unbelievable after a point. That’s how #SochSeZyaada was born. We decided to take this insight and amp up the unbelievability quotient; even the most outrageous statements sound less outlandish juxtaposed with the policy’s coverage benefits. I’m sure the quirky films will resonate with customers.”
Brand: Reliance General Insurance
Agency: Flying Cursor Interactive
Creative team: Parag Gandhi, Shormistha Mukherjee, Dixit Javia, Rohit Gite
Production house: PictureWali
Director: Sharmista Nag
The tongue-in-cheek films feature veteran actors like Rajesh Kumar, Loveleen Mishra and Nitesh Pande, who lend their own quirks.