Reliance Digital TV has launched a multimedia campaign to promote its festive offers. The new TVC, created by Leo Burnett, focuses on individual preferences to subscribe for specific channels and the subsequent “fights”. A digital campaign is also on the cards using the characters featured in the television commercial.
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
Watch the film conceptualised by Grey Group India here
At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come