Redmi India, a sub-brand of smartphone and smart TV brand Mi India, has unveiled a campaign for its Note 10 Pro Max smartphone. Titled ‘Redmi Revolution’, it looks to highlight the growing demand for smartphones in today’s digitally equipped world. The campaign showcases the nuances of content creation and the role played by smartphones in democratising content.
Conceptualised by LoudMouth, the film gives viewers a glimpse at models, photographers, dancers and creative influencers. It showcases the youth’s need to document life with good photography and videography features on their phones. The film also features iconic cricketer Sourav Ganguly in a brief cameo.
Sandeep KS - associate director Redmi marketing, Redmi India, said, “The Redmi Revolution is an approach towards working in unison to showcase the potential of a smartphone. Smartphones today are an essential commodity and a daily driver for millions of content creators. At Redmi India, we believe in bringing the best-in-class technology for our consumers at a much affordable price. With Redmi Note 10 Pro Max, we revolutionised the affordable smartphone segment by bridging the gap between a mid-range device and a flagship, empowering our consumers with the best of both worlds. The campaign is our way to appreciate all the content creators, across domains, who revolutionise the world with their stellar skills-just like Redmi Note 10 Pro Max!”