Red Chief gives petty criminals the boot

Footwear brand Red Chief has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal.

 

Targeting the youth of the country, the new campaign is conceptualised and executed by ADK Fortune Communications and highlights the strength and comfort that Red Chief leather shoes essentially stand for.

 

The commercial features a gutsy Vicky Kaushal tackling a couple of goons by tricking them into reaching the police station. Very smoothly, he tricks the goons while running, climbing, and jumping to show how these shoes are made for today’s fast lifestyle. 

 

Manoj Gyanchandani, MD, Leayan Global, said, “We are delighted to have Vicky Kaushal as the brand ambassador for our leather footwear brand, Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough, and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country with a strong youth connect in masses.”

 

Uday Rao, ECD, ADK-Fortune Communications, said, “The attempt with this communication was to underline the style aspect that has evolved to be in sync with the times along with strengthening the existing brand image through an exciting, short, and a charming story.”

 

“Red Chief always stood for the 'power of real leather'. With Vicky seamlessly embodying the real sense of power with much ease and wit makes the whole plot highly entertaining and endearing,” said Subroto Pradhan, managing partner, ADK-Fortune.

 

The campaign was live on December 7, 2019 and is backed-up by a heavy media presence, both online and offline.