Seagram's Royal Stag has rolled out an extension of its 'live it large' campaign featuring actor Ranveer Singh and cricketers Suryakumar Yadav, and AB De Villiers, showcasing the spirit of dreaming, conquering, and indulging in life's grandest moments.
The film zooms into the lives of each protagonists, painting vivid portraits of their larger-than-life existence. Each clip pulsates with the energy of this generation, showcasing how they aim to live life to the fullest with passion and enthusiasm.
Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “Royal Stag has always been an iconic brand with a young heart that inspires us to live it large. Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief and wants to maximise life experiences. The new campaign unveils a distinctive and youthful visual identity that’s fresh, energetic, and most importantly embodies the ethos of this new generation, the Generation Large. It will give further impetus to the brand’s transformational journey as it transcends from being a category leader to a cultural icon, emboldening what we stand for at Pernod Ricard, being ‘Bigger. Bolder. Better.’ Truly, this campaign has it all to propel the brand into new horizons and conquer new frontiers.”