Kotak Mahindra Bank has rolled out a film featuring brand ambassador Ranveer Singh.
Conceptualised by Cartwheel Creative, the film shows how one can 'bank from home' by setting up a Kotak 811 digital savings account. It shows Singh completing the zero-contact video KYC process.
Elizabeth Venkataraman, joint president - consumer, commercial and wealth marketing, Kotak Mahindra Bank, said, “Ever since its launch in 2017, Kotak 811 has enabled Indians to open a savings account on the go and conveniently bank from home using the 180 plus features of the Kotak mobile banking app. With Video KYC, we have gone a step further – Kotak customers can now open a full-fledged savings account without stepping out of their home or office and completely avoiding the need for any physical interaction with the bank. Staying true to the spirit of the lockdown, the new campaign was planned, directed and executed entirely from home. There is an uncanny parallel between the two – a service that helps millions bank from home and an ad campaign that was conceived and completed at home.”
Ramakrishna (Ramki) Desiraju, founder and creative director, Cartwheel Creative Consultancy, said, “The film mimics the actual process of the Video KYC. While the Kotak executive is performing a routine service call, we decided to let Ranveer be his irrepressible self during the call - full of energy, surprises and humour. The film is fun because of the contrast between the two characters - the polite executive doing her job and a superstar enjoying facing a camera once again. This elevates a mechanical, albeit first-of-its-kind, banking process into an entertaining interaction between two unlikely participants. Ranveer Singh took all the shots needed for the film himself according to the script and the directions that were given to him, and improvised as only he can. We did not want the film to look like a compromised production shot under severe constraints and are delighted that we were able to pull it off successfully.”
The film was published on YouTube on 25 May.