Campaign India Team
Aug 29, 2022

Ranveer Singh loses bet to Nerolac team, turns painter

Watch the film conceptualised by Rediffusion here

Nerolac has rolled out a campaign featuring brand ambassador Ranveer Singh for its Impressions Kashmir range of paints.
 
Conceptualised by Rediffusion, the film shows Singh entering a room being painted with a clip on his nose. The staff looks at him and questions the clip. Singh states that it's to avoid the paint smell. The painters inform Singh that the paint leaves no smell, but the actor thinks that's impossible and places a bet with the staff stating that if he loses it, he'll become a painter. He takes the clip off, and to his surprise, there's no smell from the painters. The film ends with Singh joining the paint team along with the Nerolac jingle playing. 
 
The film was published on YouTube on 24 August and is currently on air on television.
Source:
Campaign India

Related Articles

Just Published

23 minutes ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

3 hours ago

Sprite’s ‘Thand Rakh’ campaign serves chill with a ...

With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.

3 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

1 day ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.