Campaign India Team
Aug 29, 2022

Ranveer Singh loses bet to Nerolac team, turns painter

Watch the film conceptualised by Rediffusion here

Nerolac has rolled out a campaign featuring brand ambassador Ranveer Singh for its Impressions Kashmir range of paints.
 
Conceptualised by Rediffusion, the film shows Singh entering a room being painted with a clip on his nose. The staff looks at him and questions the clip. Singh states that it's to avoid the paint smell. The painters inform Singh that the paint leaves no smell, but the actor thinks that's impossible and places a bet with the staff stating that if he loses it, he'll become a painter. He takes the clip off, and to his surprise, there's no smell from the painters. The film ends with Singh joining the paint team along with the Nerolac jingle playing. 
 
The film was published on YouTube on 24 August and is currently on air on television.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

1 day ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

2 days ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

2 days ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.