Campaign India Team
Aug 29, 2022

Ranveer Singh loses bet to Nerolac team, turns painter

Watch the film conceptualised by Rediffusion here

Nerolac has rolled out a campaign featuring brand ambassador Ranveer Singh for its Impressions Kashmir range of paints.
Conceptualised by Rediffusion, the film shows Singh entering a room being painted with a clip on his nose. The staff looks at him and questions the clip. Singh states that it's to avoid the paint smell. The painters inform Singh that the paint leaves no smell, but the actor thinks that's impossible and places a bet with the staff stating that if he loses it, he'll become a painter. He takes the clip off, and to his surprise, there's no smell from the painters. The film ends with Singh joining the paint team along with the Nerolac jingle playing. 
The film was published on YouTube on 24 August and is currently on air on television.
Campaign India

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