Campaign India Team
Mar 25, 2021

Kotak Mahindra Bank makes the case for more space

Watch the films conceptualised by Tonic Worldwide here

Kotak Mahindra Bank has rolled out a multi-media campaign focusing on a new home loan interest rate. 
 
Along with the films conceptualised by Tonic Worldwide, the campaign includes OOH advertising across Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Pune and Ahmedabad, conceptualised by Cartwheel Consultancy.

 
Elizabeth Venkataraman, joint president - consumer, commercial and wealth marketing, Kotak Mahindra Bank, said, “We have seen a fundamental shift where the home has become the centre of our lives. Not only is it a place for leisure and where we spend time with our family, it is now also a place where we work and study. As we spend more time at home, people are looking for bigger and better homes. Kotak is offering a special home loan rate starting at 6.65%* p.a. for a limited period –and this is a golden opportunity for consumers to make their lifelong dream come true.”
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

4 hours ago

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.

23 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.