Kotak Mahindra Bank has rolled out a multi-media campaign focusing on a new home loan interest rate.
Along with the films conceptualised by Tonic Worldwide, the campaign includes OOH advertising across Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Pune and Ahmedabad, conceptualised by Cartwheel Consultancy.
Elizabeth Venkataraman, joint president - consumer, commercial and wealth marketing, Kotak Mahindra Bank, said, “We have seen a fundamental shift where the home has become the centre of our lives. Not only is it a place for leisure and where we spend time with our family, it is now also a place where we work and study. As we spend more time at home, people are looking for bigger and better homes. Kotak is offering a special home loan rate starting at 6.65%* p.a. for a limited period –and this is a golden opportunity for consumers to make their lifelong dream come true.”