Kotak Mahindra Bank and Pullela Gopichand Badminton Foundation (Gopichand Academy) have launched the ‘Girl Power is Gold Power’ campaign to celebrate the spirit of all the women athletes taking part in the upcoming Olympics. The campaign aims to impart a message for India’s women athletes and all the young girls who dream of following in their footsteps.
Conceptualised by Enormous, the film features badminton doubles specialists Ashwini Ponnappa – a Gold Medal winner at the Commonwealth Games 2010 – and N. Sikki Reddy – a Gold medalist at the South Asian Games 2016. The one-minute film looks to honour young women who follow their dreams, also celebrating the people that lend their support to young dreamers.
Rohit Rao, joint president and group chief CSR officer, Kotak Mahindra Bank, said, “Every empowered child is a product of an enlightened ecosystem – comprising family, friends and acquaintances who have extended their support. With the world’s biggest sporting event upon us, this is a good time to remind us all that investing in the dreams and aspirations of the next generation can give us returns beyond measure.”
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Watch the films conceptualised by Taproot Dentsu here