Campaign India Team
Jul 09, 2021

Kotak Mahindra Bank, Gopichand Academy celebrate the mettle of India’s women athletes

Watch the film conceptualised by Enormous here

Kotak Mahindra Bank and Pullela Gopichand Badminton Foundation (Gopichand Academy) have launched the ‘Girl Power is Gold Power’ campaign to celebrate the spirit of all the women athletes taking part in the upcoming Olympics. The campaign aims to impart a message for India’s women athletes and all the young girls who dream of following in their footsteps.
Conceptualised by Enormous, the film features badminton doubles specialists Ashwini Ponnappa – a Gold Medal winner at the Commonwealth Games 2010 – and N. Sikki Reddy – a Gold medalist at the South Asian Games 2016. The one-minute film looks to honour young women who follow their dreams, also celebrating the people that lend their support to young dreamers.  
Rohit Rao, joint president and group chief CSR officer, Kotak Mahindra Bank, said, “Every empowered child is a product of an enlightened ecosystem – comprising family, friends and acquaintances who have extended their support. With the world’s biggest sporting event upon us, this is a good time to remind us all that investing in the dreams and aspirations of the next generation can give us returns beyond measure.”
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.