Vicks has rolled out a campaign featuring actor Ranveer Singh and Ronit Roy to reiterate the benefits of its cough drops lozenge.
Conceptualised by Publicis Singapore, the film inspires individuals to stand up for their dreams without any hesitation. The film features Singh and Roy as a father-son duo conversing about career pursuits. When Roy insists that Singh should do his MBA, Singh fails to get his point across and express his personal desires. After Singh takes Vicks to soothe his throat’s irritation he finds the vocal confidence to voice out his career pursuits of becoming an actor. The film ends with Roy needing a Vicks tablet for his throat irritation after hearing about Singh’s career goals.
Sahil Sethi, senior director, and category head, personal healthcare, Procter and Gamble, said, "Vicks cough drops have been relieving khich khich (throat irritation) for generations of Indians. Relieving khich khich and enabling one to speak with confidence is what we stand by. Through this campaign film, we aim to highlight the confidence one Vicks tablet can bring in a person to speak up, without facing any throat irritation."
Mihir Dhairyawan, creative director, Publicis Singapore, said, “This lozenge clears the throat, so you can speak your mind. And Ranveer Singh is someone who is never too shy to express himself. So, you can already see the natural connect between our product and its ambassador. We were also keen to see what magic this chemistry between Ranveer and Ronit would dish out. And we were not left disappointed. Ranveer’s energy that is in contrast with Ronit’s poise is what makes this spot thoroughly enjoyable.”