Campaign India Team
Apr 12, 2023

Harbhajan Singh and Sreesanth have a heated debate again, this time over Zomato's name

Watch the film conceptualised in-house here

Zomato has rolled out a campaign featuring cricketers Harbhajan Singh and Sreesanth to showcase how customers mispronounce its brand name. 
 
Conceptualised by the brand's in-house team, the film showcases the cricketers who had a famous on-ground spat together in an elevator. Just before Singh enters the elevator that Sreesanth is already in, a Zomato delivery guy is shown departing.
 
Singh begins to push Sreesanth's buttons by saying 'learn how to deliver things on time through Zomato'. The duo then begin to quarrel about the correct pronunciation of Zomato. The film ends by stating that no matter how people pronounce the brand name, it aims to deliver food on time. 
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

3 hours ago

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

6 hours ago

Dentsu, Criteo sign a global commerce media deal

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

7 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.