Campaign India Team
Apr 12, 2023

Harbhajan Singh and Sreesanth have a heated debate again, this time over Zomato's name

Watch the film conceptualised in-house here

Zomato has rolled out a campaign featuring cricketers Harbhajan Singh and Sreesanth to showcase how customers mispronounce its brand name. 
 
Conceptualised by the brand's in-house team, the film showcases the cricketers who had a famous on-ground spat together in an elevator. Just before Singh enters the elevator that Sreesanth is already in, a Zomato delivery guy is shown departing.
 
Singh begins to push Sreesanth's buttons by saying 'learn how to deliver things on time through Zomato'. The duo then begin to quarrel about the correct pronunciation of Zomato. The film ends by stating that no matter how people pronounce the brand name, it aims to deliver food on time. 
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

12 hours ago

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

15 hours ago

The rise of influencer culture: Recognising impact ...

Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.

16 hours ago

Driven by digital boom, Indian ad industry poised ...

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.