Oppo India has rolled out an advertising campaign featuring Ranbir Kapoor, Katrina Kaif and Badshah. Kapoor has been appointed as 'brand icon' while Badshah and Kaif and 'brand friends' for its Reno series.
Conceptualised by Contract Advertising, the film featuring the trio shows how the zoom feature on the Reno2 phone brings distant objects closer.
Sumit Walia, VP - product and marketing, Oppo India, said, “We are extremely happy to associate with such talented actors, who perfectly portray a blend of talent, class and popularity that complements Oppo's legacy and brand ethos. Just like Oppo, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of Oppo in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”
The film was published on YouTube on 14 September and is currently on-air on television.