Fintech company moneyview has launched a campaign titled ‘Mann Hai Toh Money Hai’ (if there’s mind, there’s money), with an aim to shift the outlook towards credit from a need to an opportunity. The film features the brand’s ambassador, actor Ranbir Kapoor, who positions instant paperless loans on moneyview as an opportunity to fulfil aspirations and personal goals.
In the first film, Kapoor is sitting in a living room with his dad. The duo is seen watching TV, where a woman is jet skiing on vacation. Kapoor asks his father if he wants to go on a holiday too. With a single tap on his smartphone, a loan is processed, and his father is teleported to a vacation instantly.
The second film shows Kapoor helping his younger brother get a home theatre setup that was on the billboard. With a single tap on his smartphone, his loan again is processed, and the room is transformed into a home theatre.
S V Prasanth Naidu, CMO, moneyview, said, “Loans are often viewed as financial tools for expenditures like weddings, medical emergencies or to meet an unplanned cash need. However, with this campaign, we are taking a fresh perspective on personal loans being used to upgrade one’s life and fulfil aspirations. In this campaign, Ranbir plays the protagonist who materialises the dreams of his family through moneyview. His characterisation and the films’ treatment has been designed to help us strike a chord with the larger audience and amplify our value proposition to the end consumer.”
Naidu added, “Our latest campaign focuses on making the idea of financial inclusion a reality in India. We are looking forward to reaching more customers and further strengthening our customer base.”
Janmenjoy Mohanty, ECD, Dentsu Creative, said, “As living in the moment becomes more important, and fulfilling desires and experiences are on the rise, why should anyone have to put their aspirations on hold for want of money? That was the thought behind the Mann Hai Toh Money Hai campaign for moneyview. We feel we have an extendable, ownable thought that will connect with what consumers want across platforms.”