Coca-Cola has rolled out '#SayItWithCoke', an extension to its '#ShareACoke' campaign.
A film featuring Ranbir Kapoor and Paresh Rawal has been conceptualised by McCann Worldgroup for the same. It shows Rawal as Kapoor's landlord. He enters Kapoor's house to collect rent from him. Along with the cheque, Kapoor hands over a bottle of Coca-Cola to Rawal. When Rawal asks him the reason for the drink, Kapoor tells him it's for all those times the former has had a eye on his activities. Rawal looks a little confused until Kapoor reveals the 'Jaadu Teri Nazar' label on the Coca-Cola bottle.
Shrenik Dasani, vice president, sparkling category, Coca-Cola India & South West Asia - The Coca-Cola Company, said, “Coca-Cola always seeks to uplift everyday moments and make them special. In India, songs have always had a way of expressing emotions in a special, memorable way. This is what inspired us to bring to consumers our latest campaign #SayItWithCoke, which invites them to share a Coca-Cola with someone to express their heartfelt emotions through the words of their favorite songs. Whether they do this physically or digitally, we are sure they will make many moments sparkle. What’s more, our brand ambassador Ranbir Kapoor joins us in extending this invitation in a way only he can, and together we hope to bring a smile to fans everywhere.”
Prasoon Joshi, chairman, McCann Worldgroup Asia Pacific, CEO and CCO, McCann Worldgroup India, added, "This campaign is our unique take on relationships with charming storyline and innovative use of songs and lyrics which am positive will strike a chord not only with younger audience but with people at large."
A statement revealed that 140 songs in five Indian languages will be on the label of the bottles.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins