The Work
Campaign India Team
Dec 28, 2020

Ranbir Kapoor helps 'turn up the day' for group of Bharatnatyam dancers

Watch the film conceptualised by McCann Worldgroup India

Coca-Cola has launched a second film part of its 'Turn up your day' campaign launched earlier this year.
 
The film features Ranbir Kapoor, who plays the role of a dance instructor. Girls from a nearby Bharatnatyam class leave mid-way to go catch a glimpse of him as soon as he's done teaching. Kapoor goes and grabs a bottle of a chilled Coca-Cola. Refreshed, he does a short dance routine with the bottle in hand, leaving the girls mesmerised. 
 
The film was published on YouTube on 25 December and is currently on air on television.
 
Also read:
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Banking on sound: Ujjivan's sonic strategy for financial inclusion

1 Banking on sound: Ujjivan's sonic strategy for financial inclusion

Sanjeev Jasani to bid Cheil India adieu

2 Sanjeev Jasani to bid Cheil India adieu

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

super.money’s campaign targets UPI frustration with real cash, not coupons

5 super.money’s campaign targets UPI frustration with real cash, not coupons

Britannia’s equal parenting campaign: Does it hit the right spot?

6 Britannia’s equal parenting campaign: Does it hit the right spot?

Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

7 Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

Moves and wins roundup: Week of 23 Sept

8 Moves and wins roundup: Week of 23 Sept

Birla Opus' feel-good animated film paints a new brand message

9 Birla Opus' feel-good animated film paints a new brand message

The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight

10 The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight

Related Articles

Lay's turns out to be the villain in Neetu and Ranbir Kapoor's love-filled relationship
Advertising
Jan 12, 2024
Campaign India Team

Lay's turns out to be the villain in Neetu and ...

Coca-Cola provides the excitement on a dull day with Ranbir Kapoor
The Work
Mar 06, 2020
Campaign India Team

Coca-Cola provides the excitement on a dull day ...

Ranbir Kapoor lauds landlord Paresh Rawal's eyesight with a Coca-Cola label
The Work
Mar 26, 2019
Campaign India Team

Ranbir Kapoor lauds landlord Paresh Rawal's ...

Ranbir Kapoor and Manoj Pahwa unite for a qawwali session thanks to Asian Paints
The Work
May 05, 2023
Campaign India Team

Ranbir Kapoor and Manoj Pahwa unite for a qawwali ...

Just Published

Shopcialising: The secret to building last bonds with Gen Z consumers
Advertising
1 hour ago
Vinita Bhatia

Shopcialising: The secret to building last bonds ...

To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.

Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy
Advertising
14 hours ago
Vinita Bhatia

Marriott’s winning formula: Merging culture, ...

Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.

Zepto campaigns to make Soan Papdi great again
Advertising
15 hours ago
Campaign India Team

Zepto campaigns to make Soan Papdi great again

The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.

X drops Unilever from advertising boycott lawsuit
Advertising
15 hours ago
Reem Makari

X drops Unilever from advertising boycott lawsuit

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.